Imprevu is a Compagny on a human size , flexible, craftsman and ethical.
an independent and international Belgian Brand of fresh and contemporary fashion, born from an impulse.
Unexpected, committed, responsible and inspired.
The limited series and capsules follow the seasons, cross the trends and come back, timeless and transferable.
Presentation
This independent and international Liège brand was born from an impulse. Unexpected and inspired.
Justine God founded her Fashion House in 2016, after training behind the scenes in the fashion industry as a buyer for the multi-brand boutiques of a major brand. By exploring the many possibilities of trendy, but not always responsible production for others, a seed had been planted for Justine that was just waiting to grow. She decided to launch her line. "Imprevu", but well thought out.
She had already worked with a small network of manufacturers and workshops in Italy. Aware of the expectations of the stores, knowing the concrete needs of the clientele and well surrounded by a network of motivated self-employed people, she launched her project to create an artisanal, ethical and European produced brand. Imprevu works in limited editions, with small monthly launches that evolve over time. It passes, and it does it. This is a concept that is close to the entrepreneur's heart: she believes in fantasy, small series and variety of the offer.
IMPREVU
The Brand
