Google Tag Manager: auto-event tracking

Good news for those companies who have a hard time deploying code changes. Since October 10th, Google’s Tag Management tool offers the option to automatically track certain events with the tool, and thus without having to change any code. Also added are some pre-defined macro’s to send extra information to your Google Analytics accounts. The possible events are:

  • Form submits
  • Clicks
  • Link Clicks
  • Time

There are some pretty interesting use cases for this. Next to easy form tracking, you can find out which external links are being clicked or which PDF’s are downloaded and track clicks on jquery script such as Lightbox. All without having to go through your website and manually update code.

A handy guide for implementation can be found at Cutroni’s blog. You will notice that setting it up is pretty straightforward if you have some experience with Google Tag Manager.

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